That means: Comments that violate our community guidelines will be removed. NEW QR Code Menus Each sip features a blend of pure seltzer water, their proprietary BrewPure alcohol, and just a hint of natural flavors. Don't show this message again. "remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); } //, Vancouver founder of meme-friendly White Claw on bringing the drink to Canada, White Claw or Côtes du Rhône? The hard seltzer’s long-awaited Canadian debut on Mar. We aim to create a safe and valuable space for discussion and debate. White Claw is a refreshing hard seltzer with 5% alcohol. The company claims the taste is indistinguishable, and since the distilled spirit version is easier to produce, they’re able to use third-party plants in Toronto and Calgary to supply the Canadian market rather than waiting for their two new plants in New Jersey and Arizona to be completed in the coming months. White Claw sold 29 million cases in the U.S. last year and the company estimates that it could have sold much more if it had been able to produce enough to meet demand. It’s been a bit of a homecoming of sorts, given the product, which has legions of fans in the United States, was developed by Vancouver-based beverage brand Mark Anthony Group of Companies. Beer used to be the default beverage for this group as they entered legal drinking age, but today the social pressure to drink beer has relaxed. Some information in it may no longer be current. This is a space where subscribers can engage with each other and Globe staff. On March 8th, 1994 Willow Park Wines & Spirits opened its doors as the largest private liquor retailer in Canada. With such growth, it’s no surprise that White Claw is set to face some stiff competition as all the major beer brands are launching their own hard seltzers. In 2015, Mark Anthony sold the Canadian rights to Mike’s Hard Lemonade, Okanagan Cider and other RTD brands to Labatt Brewing Co. as part of a US$350-million deal, but retained ownership in the U.S. market. This article was published more than 6 months ago. Prof. Schotter said in addition to the declining popularity of beer, there is also an increased trend for experimentation and desire for healthier products among younger consumers that fits with White Claw’s array of flavour options and low sugar and calorie levels as compared to beer and standard ready-to-drink options. White Claw Hard Seltzer is made using a perfect blend of seltzer water, our gluten free alcohol, and a hint of fruit. 351 King Street East, Suite 1600, Toronto, ON Canada, M5A 0N1, Just $1.99 per week for the first 24 weeks, var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o? “It shows the extent of the pent-up demand,” says Anthony von Mandl, chief executive, founder and sole owner of Mark Anthony Group. Boston Beer Co.-backed Truly, which is also available in Canada and has a 25-per-cent market share in the U.S., has been the largest competitor and is growing quickly. Thousands and thousands of Canadians have been clamouring and sending us messages about bringing White Claw to Canada.”. Learn more. You’re either literally out of breath right now with excitement about White Claw coming to Canada… or you’re on the opposite end of the spectrum and have literally zero clue what the heck a White Claw even is. All flavors are 100 calories, 2g sugar, and 5% ABV. French winemakers face stiff competition in Canada, Corona maker Constellation raises full-year profit forecast after upbeat quarter, Due to technical reasons, we have temporarily removed commenting from our articles. The new White Claw Variety Pack contains the Tangerine, Watermelon, and Lemon sips, alongside a best-selling fan-favorite: White Claw Mango. If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Save time—automatically create your print menu with one click. Last summer, the drink became a cultural sensation, with mentions on social-media platforms an average of every 12 seconds – many lamenting the lack of supply as the company struggled to keep up with exploding demand. Welcome to The Globe and Mail’s comment community. Add your business, list your beers, bring in your locals. Thank you for your patience. Early morning on Feb. 29, a line of eager customers snarled around the block in sub-zero temperatures at the Front Street and Spadina Avenue LCBO in Toronto for the chance to be among the first in Canada to buy a can of White Claw. White Claw Hard Seltzer might be late coming to Canada, but interestingly enough, it was founded by a Canadian. In the U.S., drinks made with fermented alcohol are regulated like beer, while those with distilled spirits face stronger controls on packaging and point of sale. “So many Canadians have been crossing the border and bringing product back. Non-subscribers can read and sort comments but will not be able to engage with them in any way. White Claw Hard Seltzer is made using a perfect blend of seltzer water, our gluten free alcohol, and a hint of fruit. Our 30,000 square foot retail operation, located in Willow Park Village in Southeast Calgary, was purchased from the Alberta Liquor Control Board in 1994, by Founder, Wayne Henuset, during the privatization of the liquor industry. Add your business and list your beers to show up here! We hope to have this fixed soon. Read our, I'm a print subscriber, link to my account, Avoid the use of toxic and offensive language. If you are looking to give feedback on our new site, please send it along to, To view this site properly, enable cookies in your browser. But Canadian White Claw is different than its American counterpart – in the U.S., the alcohol comes from a fermented sugar base while in Canada, the drink starts with corn that is distilled five times. U.S. sales of hard seltzer more than doubled in 2019 to top US$1-billion. AB InBev, for instance, spent millions of dollars on Super Bowl ads this year to push both its Bon & Viv Spiked Seltzer and a new line of Bud Light Seltzers. “Perfect time, perfect place,” says Andreas Schotter, an associate professor of general management and international business at the University of Western Ontario’s Ivey Business School, of White Claw’s rise. Many food and beverage companies buy from large flavour labs, but Mark Anthony produces all its own flavours in Canada, including the all-natural black cherry and cold-pressed citrus that define the White Claw brand. Social media hype and trend pieces have made White Claw a sensation in the U.S. Add my business, Become a BeerMenus Craft Cultivator! White Claw is not the only alcoholic seltzer, but it’s one of the most popular, capturing 60 per cent of the share of the U.S. market. Recent posts: All flavors are 100 calories, 2g sugar, and 5% ABV. or Canadian laws are generally indifferent to the type of alcohol, focusing instead on the ABV. Hard seltzers are akin to canned vodka soda with a hint of fruit flavour: the boozy answer to La Croix. © Copyright 2020 The Globe and Mail Inc. All rights reserved. White Claw was developed at Mark Anthony’s innovation centre in Ireland and launched in the U.S. due to the company’s strong distribution network for RTD products there, but its roots are clearly Canadian. One-Click Print Menus. Mr. von Mandl got his start as a wine importer in Vancouver before hitting it big with Mike’s Hard Lemonade, the RTD sensation of the 1990s. White Claw is marketed as a healthier alternative to beer and sweeter ready-to-drink (RTD) cocktails – its slim cans prominently announce that the 5-per-cent alcohol by volume (ABV) drink is gluten free and has 100 calories. The variety pack contains 4 refreshing flavors: Black Cherry, Ruby Grapefruit, Natural Lime and Raspberry. Today, Mr. von Mandl’s company is perhaps best known in Canada as the owner of high-end Okanagan wineries such as Mission Hill Family Estate. With only 100 calories, 2 g of carbs, and all-natural flavors in every can, White Claw is the pure refreshment for your balanced, active lifestyle. White Claw is not the only alcoholic seltzer, but it’s one of the most popular, capturing 60 per cent of the share of the U.S. market. The dramatic growth of White Claw – sales of 12 million cases in 2018 grew to 29 million last year – draws from all ages and types of drinkers. Readers can also interact with The Globe on Facebook and Twitter . The variety pack contains 4 refreshing flavors: Black Cherry, Ruby Grapefruit, Natural Lime and Raspberry. White Claw, America’s most-hyped hard seltzer, will officially be coming to Canada, expanding their already enormous cult of fans chanting “Ain’t no laws when you’re drinking Claws”. This is a space where subscribers can engage with each other and Globe staff. White Claw was developed at Mark Anthony’s innovation centre in Ireland and launched in the U.S. White Claw, a trendy boozy seltzer, has been attracting attention with the recent launch of its brand in Canada. Welcome to The Globe and Mail’s comment community. Click here to subscribe. Anthony von Mandl, the billionaire founder of Mike’s Hard Lemonade and leading name inspiration for the next Bond villain, started up White Claw a few years back and quickly saw ridiculous levels of success. Gen Z and millennial drinkers are a core demographic, as more than half of White Claw’s American customers are between the ages of 21 and 34, and 53 per cent are men. “There’s been a shift in the consumer market that allows companies like them to enter, but it remains to be seen if it’s sustainable,” Prof. Schotter says.