A press contact person and their contact information. How to Create a Press Kit That Gets Publicity for Your Business, How to get press for your ecommerce business, generate a press kit for your Shopify store, go out there, network and put yourself out there. *Includes Basic & Enhanced Package Services*.

Audio and video files of radio or TV interviews, speeches, performances and any other media-covered event: Hard copies will suffice if the actual media is not available. Alfred J. Lautenslager is an award-winning marketing and PR consultant, direct-mail promotion specialist, principle of marketing consulting firm Marketing Now, and president and owner of … After all, what other media have done will be of interest to current media targets. Some publications print a bio word-for-word, so write the bio in the third-person rather than the first-person point of view. If the story is incredibly time-sensitive, it’s ok to follow-up a bit sooner. Let the rest of your press kit serve to demonstrate. This could be an editor, reporter, or journalist at a digital or print publication and will serve them the key information about your message and proposal. These include: Before we dive into how to write a pitch, It is important to begin by really understanding what a media pitch is. By using this service, some information may be shared with YouTube. Learn more... A press kit, or PR kit, is simply a packet of information furnished to members of the media by an organization that wants press coverage. What's in a Press Kit?
References. There are a variety of different types of pitch letters here and each will serve its own individual purpose. Package your materials in a unique way and make sure the materials are presented professionally. There are many items that can go into a press or media kit, depending on the situation, the audience or the use. A non-customized press kit is like a form letter. Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever produced by a company should not be included. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. An impending hurricane will always be a bigger story than your product launch. Are images relevant to your press kit? 1.
What Is a Media Kit? Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Use this opportunity to build relationships with editors--in fact, doing so will improve your chances of publication or acceptance by your intended audience. Plus, hey, it looks professional. Once we understand your budget and PR goals, we can tailor a scope of work to meet your expectations. Unless an organization is gearing up for a specific event, these days the “press kit” is typically just a section of a website that says “press.” While creating press kits for events requires some tailoring to the specific event, the basics of the press kit are the same. If your company is merging with another, the press release champions that. This ecommerce press kit example from Method has their contact information with a dedicated media@methodhome.com email address. Important statistics illustrating the story of your organization. Next comes your value proposition.

Q: I've heard people refer to a "press kit" or a "media kit." Tips on How to Create an Awesome Music Promo Package, Writer and Editor: Job Description, Salary, Skills, & More. The challenge is to put it together on paper, electronically or both. Provide a table of contents or a brief description of the items enclosed in the actual press kit. The Balance Careers uses cookies to provide you with a great user experience. For a trade show press kit, you can include a number of brochures that give the editor/reporter a large amount of information about all the various your products/services. A lot of people have degrees, but very few have exactly the same passions and motivations. The media pitch is where you will detail why your story is relevant, who your source is, and the added value that this will provide to the current news cycle. However, if your product appeared in a CNN segment, go ahead and include that press exposure. A press kit isn’t strictly for reporters or major publications, either. By using The Balance Careers, you accept our. Here’s how our typical pitch is structured: Following up on initial email pitches is one of the most important pieces to the puzzle. They do, of course, usually edit these stories, so be prepared. % of people told us that this article helped them. When pitching a source for a story, I recommend abiding by this same rule of thumb and hyperlink to their bio page to provide more context and information on their specialties and background in case they’re interested. This is a standard component of a press kit, and reporters know it's suggestive of the type of coverage you're looking for. Visit his Web sites at http://www.market-for-profits.comand http://www.1-800-inkwell.com, or e-mail him at al@market-for-profits.com. It should grab the reader's attention, make a lasting impression and create enough interest that they will contact you for more information. People working in public relations (PR) help a company project a positive image to the public in order to achieve its goals. By providing a press kit, you’re saying, “Hey, we love press, here’s everything you need to put your story together as well as how to reach us.”. Anyone who wants to talk about or promote your business has the tools they need to do it effectively. Pitching compelling storylines and sources are the crux of any PR strategy. Not only are they meant to inform the media about your organization, they are also designed to entice members of the media to want to learn more about what you have to offer. Digital press kits are a common and convenient format to create and distribute content for press, especially in the ecommerce space. Very basic facts about the history of your organization, including the date of its founding and its growth over time. How can business owners make it easy for websites, magazines and publishers to publish a story about their business? The result? But don't send media coverage from a direct competitor or it won't be covered. Fact sheets can be used for product launches, press kits about new hires, news conferences, and other areas where you want to give the editor key facts that they may want to use word-for-word. If you need help creating your press kit, try using an app to help generate a press kit for your Shopify store. If you have a new product, the press kit helps introduce it. Here are some tangible tips and examples that will help you become a PR pitching pro in no time and write a persuasive media pitch. Get a crash course in small business branding with our free, curated list of high-impact articles. Give these out at events where the press has a presence so they can easily access all the files later on. Name spelling/capitalization: If your business has unique spelling or capitalization, specify how you wish your brand name to be printed in your media kit.